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Frequently Asked Questions

What Does B2B SEO Mean?
B2B SEO is a specialised approach to search engine optimisation aimed at businesses serving other businesses. It involves targeting industry-specific keywords and crafting content that caters to professional buyers and decision-makers in a particular field.

SEO serves as a pivotal tool for B2B companies, enhancing their website’s visibility, steering targeted traffic their way, and fostering the generation of high-quality leads with a higher propensity for conversion into actual customers.

With Google dominating the search engine market share in Australia at 93.57% as of March 2024, optimising your B2B website for SEO not only broadens your visibility but also aligns you with the most widely used search engine, maximising your potential reach and impact.

Our SEO implementation begins with an in-depth analysis and research phase, customising our strategy to meet your unique requirements.

We start by conducting extensive keyword research to understand the interests and needs of your target audience. From there, we proceed with a tailored list of tasks designed to effectively optimise your online presence.

Each step in our SEO process is distinct, ensuring an approach that aligns with your business goals and the specific dynamics of your industry.

Our agency utilises a range of SEO tools for different purposes, including keyword research, website audits, competitor analysis, and performance tracking. These tools help us refine our strategies and achieve better results for our clients.

  • Technical SEO: Focuses on improving a website’s technical elements to support higher rankings.
  • Local SEO: Optimises a business’s online presence for local search queries.
  • On-Page SEO: Involves optimising individual pages on a website to rank higher and earn more relevant traffic.
  • Off-Page SEO: Encompasses actions taken outside of your website to impact your rankings within search engine results pages.
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