How Long Do Backlinks Take to Work?

In SEO, or Search Engine Optimisation, timing is key. One important part of this is the timing impact of backlinks, which are simply links from other websites to yours. These links are important because they help search engines like Google see your site as valuable and trustworthy, and in our experience, improve where you appear in search results.

We’ll focus on how long it usually takes for these backlinks to start helping your website’s ranking. Understanding the differences can assist us in planning a successful SEO strategy. We aim to make it clear when you can expect to see the results of your SEO efforts, especially from backlinks. 

Backlinks and SEO

Backlinks are links from other websites that lead to yours. Think of them as recommendations. In SEO, these recommendations are important because they tell search engines like Google that your site has something valuable. This is especially true for businesses like a local retailer or a company, where a link from a local business chamber or industry site can really boost their rankings on Google.

The importance of backlinks lies in how they influence search rankings. They help your website climb up in search results, bringing more visitors naturally. 

It’s not just about having many backlinks, but having good ones. Neil Patel, a prominent figure in digital marketing, emphasises, “It’s not the quantity of backlinks that matter, but the quality.” 

quality backlink from a respected source, like a popular fitness blog linking to a fitness niche online store, is much more impactful. It not only drives more people to the store but also boosts its reputation in search results.

When Do Backlinks Start Working

When Do Backlinks Start Working?

In SEO, backlinks from well-known, authoritative websites like the BBC or Sydney Morning Herald can sometimes make an immediate difference. These high-profile links quickly tell search engines that your site is trustworthy and relevant.

As Brian Dean, an SEO expert, puts it: “The impact of a backlink doesn’t occur in a vacuum. It’s highly dependent on various factors, including the site’s authority and the relevance of the content.”

The exact time it takes for backlinks to improve your website’s search rankings can vary. A few key factors influence this:

• Where the Link Comes From: If a very famous website links to you, it can boost your search ranking quickly.

• How Relevant the Link Is: Links that are closely related to what your business does are more effective.

• Link Quality: It matters if the linking site is trusted and strong in SEO.

• Your Website’s Current Standing: If your website already has a good SEO ranking, new backlinks might work faster.

For businesses in sectors like healthcare, technology, or professional services, getting backlinks from leading sources in their industry can lead to faster SEO improvements. For instance, a healthcare provider linked by a top healthcare journal, or a tech company mentioned by a well-known tech news site, might see quicker results.

To illustrate this, let’s look at two cases: noticed improvements in their search rankings as little as two weeks after starting a backlink campaign from a fresh domain, showcasing the power of well-strategised backlinks. 

Catwheel Referring Domains in 1 Year
Catwheel Organic Keywords

On the other hand, saw a more gradual improvement, with significant results coming in after eight months where they overtook the Yellow Pages. 

These two examples show that the impact of backlinks can differ a lot. Some businesses might see fast changes, while others might need to wait longer for big results. This is important for businesses to understand when they’re planning how to grow their presence over time.

australianbusinessdirectory referring domains in 2 years
australianbusinessdirectory in over 8 months

In our experience, more competitive & regulated industries, especially those that fit under the YMYL categories, can take longer to kick in and make an impact.

Real-World Case Studies

Real-World Case Studies

These case studies by Marketix Digital not only illustrate the importance of backlink strategies in SEO but also provide real-world examples of how such strategies, when effectively implemented, can lead to significant business growth and a stronger business profile.

Case Study – Circles Life Australia: In the competitive telecommunications sector, Circles Life Australia faced challenges like low search engine rankings and intense competition from established companies. Marketix Digital’s strategy for Circles Life Australia included keyword optimisation, website restructuring, and an aggressive backlink acquisition campaign. The results were impressive: achieving the #1 ranking for target keywords within four months and securing Page 1 rankings for several competitive keywords, which led to increased online sales and reduced PPC advertising reliance.

Case Study – Pro-Fit Insulation Contractors: In the highly competitive insulation industry, Pro-Fit Insulation Contractors aimed to expand their customer base and market share on the Gold Coast. Their challenges included low search engine rankings and a need for effective lead generation. Marketix Digital’s solution included a comprehensive SEO strategy with on-page and off-page optimisation and a strategic link building campaign to improve domain authority. This approach led to Pro-Fit achieving #1 rankings for highly competitive keywords, generating over 100 hot enquiries per month, and establishing search marketing as their primary growth method

For companies working on their SEO, understanding backlink indexing helps in planning their marketing and content strategies more effectively. Knowing that it takes time for new backlinks to be recognised allows for more realistic expectations regarding the impact of SEO efforts.

Infographic on How Long Do Backlinks Take to Work

Understanding the Time Factor of Backlink Indexing

Backlink indexing is key for businesses wanting to improve their presence on the internet. It’s about how search engines like Google notice and add new links to your website.

In simple terms, this process is how search engines track links to your site. When a site links to yours, search engines need to find and recognise these links for them to help your website’s search rankings.

The time it takes for search engines to find your backlinks varies. Danny Sullivan, a respected authority in SEO, explains, “Search engines need time to process and recognise new links. This delay is normal and varies depending on many factors.” It can be fast, just a few days, or take weeks. This is important for growing businesses because it affects how soon they might see better search rankings.

Factors That Affect Indexing Speed:

To help your business get noticed online, it’s important to understand how quickly search engines find links to your website. Here are the main things that affect this speed:

• Website Popularity: If a famous website links to you, search engines will likely notice it faster. So, getting a link from a big name in your industry can help speed this up.

• New Content: Search engines focus more on fresh, latest content. So, if a well-known site talks about your new product, the link to your website might get recognised quicker.

• Different Types of Links: Having a variety of links is good. Search engines prefer when your website gets new links over time from different places, rather than many links all at once.

Knowing these points can help your business be seen more online. Try to get links from popular sites, keep your content updated, and aim for a range of different links to make search engines notice you faster and improve your online presence.


In SEO, it’s important to know that backlinks don’t work instantly. They are key for helping your website rank better in search engine results, but the results take time to show. How long? Echoing the sentiments of many SEO experts, Matt Cutts, formerly of Google, advises, “Focus on quality, not just quantity, and be patient. SEO is a marathon, not a sprint.”

Well, sometimes you might see changes in a few weeks, but often it can take several months or more to see the full effect. This timing can vary based on factors like the quality of the backlinks and how competitive your field is. So, it’s a slow process and part of a long-term plan to improve your website’s visibility online.

If you’re looking to improve your website’s SEO, Marketix Digital, an SEO Agency in Sydney, can help. We focus on creating strong backlink strategies that make a real difference in the long run. Our team is here to help your business, big or small, improve its online presence through smart SEO.

Contact Marketix Digital to start improving your website’s SEO with our expert backlink strategies. We’re ready to help you make your website more visible in search engine results and attract more customers. Let’s work together to boost your online success.

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