Case Study

Snap Shades - Dominating the Car Shade Market

Marketix Digital, a premier SEO agency based in Sydney, partnered with Snap Shades to boost their online presence and improve search engine rankings.

This case study highlights the successful collaboration between Marketix Digital and Snap Shades, showcasing the strategies and tactics implemented to achieve significant results within a short period.

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Results Achieved with SEO

Achieved #1 rankings within four months for the highly competitive keywords Car Shades, Car Sun Shades, and Car Window Shades with an aggregate search volume of 37,700 per month.

Increased organic traffic via all search platforms by an impressive 44.83% within a few months.

Improved overall website visibility, resulting in a 200+% increase in impressions on search engine results pages.

Secured high-quality backlinks from reputable industry publications, boosting domain authority and credibility.

The implemented strategies generated remarkable results for Snap Shades

Results Achieved

Achieved #1

Achieved #1 rankings within four months for the highly competitive keywords Car Shades, Car Sun Shades, and Car Window Shades with an aggregate search volume of 37,700 per month.

Grew Revenue

Increased organic traffic via all search platforms by an impressive 44.83% within a few months.

Traffic Exploded

Improved overall website visibility, resulting in a 200+% increase in impressions on search engine results pages.

Our Services

Executive Summary

In this digital era, businesses need to establish a strong online presence to stay competitive.

Snap Shades is an established company specialising in high-quality car shades that provide protection from harmful UV rays and heat. Their innovative products are designed to fit various car models, ensuring a comfortable and safe driving experience.

Snap Shades approached Marketix Digital to strengthen their online presence and drive organic traffic to their website.

As a leading provider of magnetic car shades, Snap Shades aimed to increase their visibility in search engine results pages (SERPs) for targeted keywords related to their products.

Marketix Digital stepped in to optimise Snap Shades’ website, enhance its content, and build a robust off-page SEO campaign to propel Snap Shades to the top of relevant search queries.

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Snap Shades faced several challenges before partnering with Marketix Digital:

Low search engine rankings: Snap Shades' website struggled to rank highly for key industry keywords, limiting their visibility to potential customers.

Limited organic traffic: The lack of visibility in search results resulted in low organic traffic, hindering their online growth and revenue generation.

Ineffective website structure: The website's architecture and internal linking did not effectively convey relevance and importance to search engines, impacting their rankings.

Marketix Digital conducted an in-depth analysis of Snap Shades’ website and devised a comprehensive strategy to address the challenges. The key elements of the solution included:

Technical SEO: Restructuring the website's architecture and internal linking to enhance crawlability and ensure search engines could better understand the website's content.

On-page SEO: Optimising commercial page content, including product descriptions and category pages, to improve relevance and depth of expertise in accordance with Google's E-A-T guidelines.

Off-page link building: Implementing a robust link building and acquisition campaign, including a heavyweight PR campaign, to build high-quality backlinks and increase domain authority.

Digital PR outreach: Securing links on authoritative news publications to boost online visibility and establish Snap Shades as an industry leader.

What We Do

Strategy and Execution

Marketix Digital executed the following strategies to achieve outstanding results:

Conducted a comprehensive website audit to identify areas for improvement and developed an action plan.

Restructured the website's architecture, ensuring logical categorisation and easy navigation for both users and search engines.

Optimised on-page elements, including content, metadata, headings, and keyword-rich content, to align with targeted keywords.

Developed high-quality content focusing on car shades, car sun shades, and car window shades to establish authority in these areas.

Launched an aggressive link building campaign, targeting relevant industry publications and authoritative websites.

Executed a heavyweight PR campaign to generate media coverage and valuable backlinks.

Monitored and analysed the campaign's performance using advanced SEO tools, making data-driven adjustments as necessary.

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Results

The implemented strategies yielded remarkable results within a very short span of time (May 2022-October 2022):

Achieved #1 rankings within four months for the highly competitive keywords "Car Shades" (14,800 searches per month), "Car Sun Shades" (14,800 searches per month), and "Car Window Shades" (8,100 searches per month).

Increased organic traffic via all search platforms by an impressive 44.83% within a few months.

Improved overall website visibility, resulting in a 200+% increase in impressions on search engine results pages.

Secured high-quality backlinks from reputable industry publications, boosting domain authority and credibility.

Significantly enhanced Snap Shades' online presence and brand recognition.

Through a comprehensive approach to SEO, Marketix Digital successfully propelled Snap Shades to the top of search engine rankings for targeted keywords. The strategic combination of technical SEO, on-page optimisation, and a strong off-page link building campaign contributed to the exceptional results achieved within a short timeframe.

Snap Shades enjoyed increased organic traffic, improved online visibility, and a strengthened position in the highly competitive car shade market.

Update (Nov 2022): Snapshades.com.au domain and website was lost due to registrar issues.

Marketix Digital is a premier SEO agency based in Sydney, specialising in driving organic traffic, improving search engine rankings, and maximising online visibility for businesses across various industries. With a team of experienced SEO professionals and a data-driven approach, Marketix Digital delivers exceptional results for its clients.

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